Sneakerhead is a contemporary workplace sitcom shining a light on young working life in Britain. Set in Peterborough, Russell is one of the many longsuffering employees of Sports Depot. He is a certified sneakerhead, working there for the love of the trainers - he certainly isn't there for the money. The sitcom follows the hopeless, underpaid, demotivated but ultimately funny as hell working life of youth, cemented by camaraderie, and an ironic sense of flogging massive sports brands when they have no interest in sport.